Our Story

Like most ventures, the story of Farafena begins with a thought.

© Farafena Direct Trade Inc

FARAFENA

/FAːRAːFIːNAː/

MEANS ‘AFRICA’ IN BAMBARA

WHICH IS THE NATIVE LANGUAGE IN MALI

Like most ventures, the story of Farafena begins with a thought. A thought rooted in the idea that the world is a connected community and we all have something substantial to offer to the progress of the planet. Our particular offering hails from the village of Tabakoro in Southern Mali. Generations of farmers have cultivated the soil to produce grains that have sustained the people of West Africa for millennia. It is our desire to deliver the abundance of goods from Africa to every corner of the world. We aspire to promote health and sustainability through our offerings of nutritious grains and produce and an equitable exchange with the local farmers. We thank you for joining Farafena in our journey to elevate the well-being of the world one community at a time.

Meet the
Farafena Family

We believe that the world is one connected community.

Our team believes in the shared value between business and community. Our collective vision for the future of nutrition drives us forward everyday. The Farafena team comprises of people who understand the potency of collaboration and our operations in Vancouver and Tabakoro reflect this deep seeded belief. We work with local farmers to deliver quality, nutritious and socially responsible products to the world.

Meet the Agricultural Entrepreneurs

In Mali

Sali Koné

Sali Koné

has been harvesting baobab for 18 years. She has been fortunate enough to learn all the right technique from her fellow experienced farmers.

Sali Koné

Sali Koné

has harvested baobab for the past 18 years, which has allowed Koura to support her family.

Kognouma Doumbi

Kognouma Doumbi

‘s life has been saved because of Baobab cultivation for the past 10 years.

Djénéba Doumbia

Djénéba Doumbia

has been through many day to day struggles while harvesting baobab to make sure her family is looked after.

Faba Doumbia

Faba Doumbia

finds strength to head out to work everyday and never lets the hardship phase her, knowing that she will have money to look after her family.

Niènèkoura Togola

Niènèkoura Togola

has been harvesting baobab for 14 years. Niènèkoura shared that her biggest struggle is the long walking distance required to reach her farms.

Alima Doumbia

Alima Doumbia

has been harvesting baobab for 15 years. She has been able to get out of debt and move on with a brighter future.

Soumba Mariko

Soumba Mariko

has been harvesting baobab for 10 years. Her weekly work is rewarded by her being able to provide for her family.

Koumantou, Mali

Vancouver, Canada

Meet Our Team

In Canada

Oumar Barou Togola

Oumar Barou Togola

President & Founder

Fariba Wilson

Fariba Wilson

Advisor

Kevin Wilson

Kevin Wilson

VP of Operations

Manizheh Wilson

Manizheh Wilson

Advisor

Raphael Marinho

Raphael Marinho

Creative Director

Ghaz Marinho

Ghaz Marinho

Advisor & Product Development

John Frostad

John Frostad

Advisor & Investor

Luisa Mather-Wurtz

Luisa Mather-Wurtz

Advisor & Investor

 Golshan Crewe

Golshan Crewe

Account Manager

Brandon Kou

Brandon Kou

Advisor